I’ve been blogging a little about social networking and the usefulness of integrating it with your web site. I ran across a great article by Claire Suddath of That Viral Thing on Time Entertainment about Facebook. You will laugh and probably go right to your Facebook profile to delete that quiz about your favorite breakfast cereals. The article refers to this video by yourtango.com posted on youtube:
Aside from making you smile, what does this really mean for your small business?
It means you need to pay attention to your business reputation on the web. It’s about reviews, recommendations and ratings. A NY Times Technology/Internet article called “Mining the Web for Feelings, Not Facts, by Alex Wright, explores the impact Twitter and other social media on perception and the collective consciousness. Computers and the web are obviously not just about data anymore. It’s all about translating data into perceptions and experiences. Then changing those perceptions and experiences back into data to create a web strategy. As a small business owner, you know your business better than anyone else. Do you know your business reputation? How can you steer the impression your customers or clients have of your small business with images and copy on your web site?
BTW, who was it that said “Perception is Reality”? According to Wikipedia, a man named George Berkeley. Now you know.
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Thanks for the Ping—funny video but leads to a valid point about a small business website’s ability to enhance it’s presence on the web.