One of my favorite blogs, ArtBizBlog, by Alyson B. Stansfield is focused on the business of being an artist. She has “Deep Thought Thursdays” and this week’s blog post really spoke to me.
Alyson posted a video by Simon Sinek that got me thinking. I’ve been redesigning a “shelf-talker” for my notecard sales over and over in an attempt to relate to the viewer of my art on a deeper, more personal level. Trying to find a way to really connect and have them see me as the individual who created the art and where this creative expression came from. This video is key to answering those communication issues. After watching Simon, I believe his analysis of various business approaches is dead on, and can apply to all small business owners.
Watch the video and see if you can incorporate the concepts into your marketing. I’m betting that if done right, the viewer will be engaged, relate and understand…and then make a purchase based on a personal, shared connection, rather than only based on your skill and creativity alone. Think “why you do what you do”. Believe what you believe and others will too. So much more meaning and personal value to all—this is my goal. And I believe inplementing this with text and images on each small business web site will lead to sales based on that personal connection.