Navigating Social Media
To blog or not to blog. That is the question I am asked often. My answer is a resounding Yes!
The Wikipedia definition of a blog is:
A blog is a personal journal published on the World Wide Web consisting of discrete entries (“posts”) typically displayed in reverse chronological order so the most recent post appears first. Blogs are usually the work of a single individual, occasionally of a small group, and often are themed on a single subject. Blog can also be used as a verb, meaning to maintain or add content to a blog.
A “personal journal” on the WWW? That kind of blog is done, finito, past tense.
I’m banning the word “blog”, because every time I talk about a blog page with a client, I’m faced with a blank stare that says “are you crazy? I’m not writing a personal journal online!”
Yes, the “blog”as we know it is over. Sooooo 2000. But, I still want you to have one. We’re just going to call it “the place where you update your website twice a month to generate interesting and valuable content for your website visitors”.
It’s not a “personal journal” as Wikipedia defines it . Walker Park Media says it best: It’s your publishing platform, your personal magazine, your coupon book, your how-to teachings, your place to share your expertise and the place where you showcase what’s cool in your world. It’s one part writing and many parts visual, with videos, screencasts, photography and illustration. Like a business scrapbook. Navigating social media and a blog is easy: It’s the place where all your potential clients and a website passersby will be able to get to know and like you. It’s going to create a link between your website and Google search engine results. And it’s the content that brings life and direction to your website.
There are the 3 C’s of the social web and blogging (or whatever we are calling it now) : Content, Communication and Consistency. Look forward to my next three blogs to discuss these in-depth. In the meantime…