People don’t buy what you do, they buy why you do it.

One of my favorite blogs, ArtBizBlog, by Alyson B. Stansfield is focused on the business of being an artist. She has “Deep Thought Thursdays” and this week’s blog post really spoke to me.

Alyson posted a video by Simon Sinek that got me thinking. I’ve been redesigning a “shelf-talker” for my notecard sales over and over in an attempt to relate to the viewer of my art on a deeper, more personal level. Trying to find a way to really connect and have them see me as the individual who created the art and where this creative expression came from. This video is key to answering those communication issues. After watching Simon, I believe his analysis of various business approaches is dead on, and can apply to all small business owners.

Watch the video and see if you can incorporate the concepts into your marketing. I’m betting that if done right, the viewer will be engaged, relate and understand…and then make a purchase based on a personal, shared connection, rather than only based on your skill and creativity alone. Think “why you do what you do”. Believe what you believe and others will too. So much more meaning and personal value to all—this is my goal. And I believe inplementing this with text and images on each small business web site will lead to sales based on that personal connection.

Hello, E-commerce Meet…Social Networking & Appointment Scheduling

Wow! It’s been awhile since I’ve blogged.

Stacy Vanden Heuvel, MtnWebs.com and MtnArtist.com

Stacy Vanden Heuvel

But that is OK because I’ve been  busy with family, web design (just finished The Oaks Bed and Breakfast) and launching my encaustic and mixed media art at MtnArtist.com.

More fine art has been entering my blog. The most interesting part is that the articles geared to small business are extremely relevant to the independent artist. I’ve been working on new small business e-commerce solutions and wanted to show you some of the other wonderful programs you can take advantage of.

Here is a list of “Ten Programs You Need to Check Out” to make your precious time more effective and efficient:

  • Adobe ConnectNow—Start web conferencing with one click. Share your screen. See the participants. Use a whiteboard, chat, and share notes. It’s almost like being there.
  • FreshBooks Online Invoicing—Focus on what you love to do by using this easy program to send email (or snail mail) estimates, invoices, accept payments online and it integrates with Quickbooks and lots of other software programs.
  • Mail Chimp Email Marketing—Email marketing that integrates with your social networking …and you can have a FREE account.
  • MatCutter.com—You create the art, they’ll cut the mats. Easy to navigate site for all artists who want to present their work in a very professional way.
  • Moo.com Creative Print—When they say ‘we love to print’, they really mean it. The most creative solutions for business cards, postcards and stickers. Especially for  people who think outside the box (or for people who wish they did.)
  • Screenr.com Screencasts—You can create web-based screencasts (no software to download), embed them on your site, post them to YouTube and more. (I’ve got one on MtnWebs.com for my clients, “WordPress Intro Screencast“. Getting ready to add one to MtnArtist.com about my work.
  • Setster—Amazing! Innovative calendar not only converts web traffic to appointments 24 hours a day, it accepts payments and promotes your services over every social media outlet. Just set your available hours and let site visitors/clients schedule appointments. *see below
  • Skype Video Calls and IM—In addition to instant messaging, I have it set up so my work number actually calls Skype on my computer. There is an email notification if you miss a call, voicemail, call forwarding and the ability to create a contact list.
  • Wise Stamp Email Signatures—No one listens to me on this one, but it’s fantastic. WiseStamp Email Appsenable users to bring functionality in every email they send. Check out the Apps gallery where you’ll find 14 social, fun and serious apps. Send all your social networking and even an rss feed of your blog through your email!
    Email Apps
  • Wufoo Online Form Builder—Not just any contact form for you! The form builder helps you create contact forms, online surveys, and invitations so you can collect the data, registrations and even online payments you need without writing a single line of code.

Many of these innovative small business solutions integrate with one another so you can import or export contacts to target new contacts or retain current clients.

I use EVERY ONE of these fantastic business solutions on my web design site, my fine art site or website’s that I design for clients. So, they have been personally tested and I only have rave reviews to report.

I’d also like to introduce you to a wonderful blog: ArtBizBlog: For the Business of Being an Artist by Alyson B. Stanfield. She’s got tons of great posts about the business side of art. Check out this one: 5 minute Self-Promotion Tasks. Great for anyone that gets totally overwhelmed and says “I just don’t have the time to deal with that Twitter thing.” Again, her blogs apply not only to artists but almost all small business owners.

*Psst…Hey, have you noticed the red button on our web page? Have you seen what happens when you click on it? Give it a try! We’ll have to warn you though, you may be in for a surprise! It’s my time wrapped up in a great package and presented to you for your ease and convenience to get a hold of me anytime. Give it a Setster a try :)

Web Design and the Geek Sensibility

It takes a special combination of computer geek sensibility and creative ability to be a web designer, web developer or graphic designer these days. In fact, there’s an article on a new website to be launched in February by Dave Abrams, TheMarySue.com, targeting the widely underserved: female geeks.

“TheMarySue.com will feature content on topics such as video games, comics and women in technology, and will be curated from a female geek perspective.

“A lot of it is going to be, ‘here are the cool things on the Internet,’ but it’s from the sensibility of women who are really knowledgeable about the tech and geek world,” MSNBC’s Abrams said in a phone interview.

OK…I’m NOT on board with this. Video games and comics? Come on.

Code and technical know-how as well as combining color, symmetry and balance on using cutting edge software are what it takes to be a great web developer or website designer. The ability to communicate while helping the viewer navigate the website is the end goal of every graphic element. Whether it is a male or female web developer does not factor in. While I appreciate the effort to provide the latest geek information for the nerdy requirements of my profession, I object to the rest of their perspective on the subject of female geeks.

Susana Polo (obviously a female) will be editor of TheMarySue.com. She has said she’s excited about carving out a new space for women on the Web. However, I see her as taking us a step backwards.

“One of the things you want to do as a girl geek is you just want to play with the boys; you want to be part of that culture,” said Polo, who currently writes for Geekosystem. “I think there’s value in having our own space.”

“She explained by phone that the name of the site is an ironic twist on the Mary Sue character in fan fiction. A Mary Sue is typically a beautiful female character who represents a standard of perfection that’s impossible to live up to.”

If that is not the most condescending, ridiculous statement toward female web designers, I don’t know what is. Ugh, the images of perfection girls are fed, even in jest. While I embrace my female geek sensibility, I do not feel excluded from any aspect of gathering design information, participating in web forums, or the geek community in general. Being a female in a male environment can be a plus and fascinating, as well.

Hopefully, as the vision for TheMarySue.com develops, it will become a valuable hub and community for techy women, nerdy web designers, geeky developers and more. One that contributes to a tech knowledge base as a whole and not devalue the role of us female geeks in an unintended, “humorous” way. I’m also interested in how much they comment on social networking and women in technology (Facebook, Twitter, etc.) in relation to the web and tech world.

I’d like to share the artistic side of this female tech geek. Here is a sample of some of my latest fine art. They are created with encaustic wax, acrylic paint, ink, Japanese paper and a few other things. Who knows— hopefully you may see them around Hendersonville or Asheville some day. Enjoy.

[portfolio_slideshow]

Design in art: Various elements in the creative flux…

“Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can’t invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes.”—D H Lawrence

Prague architectureDobry den (Good day in Czech)

Greg and I just returned to Hendersonville, NC from an incredible trip to Prague in the Czech Republic. Never could I have imagined the beauty that was constantly, almost nonchalantly displayed at every corner, in every building. It seemed like millions of cobblestones lead me to marvels that somehow survived what history had dealt them.

Saint VitusPeople have asked me what my favorite parts of the trip were. That’s a tough question. The very Gothic Saint Vitus Cathedral in Prague was an awe-inspiring place of worship and symbol of holiness and faith. Also, the majestic Charles Bridge that crosses Vltava river in Prague. It was commissioned by the Holy Roman Emperor Charles IV in 1357 and has seen the good and bad of eras of history in that area.

John Lennon Graffiti wallIn contrast, the The Lennon Wall is a totally different creative inspiration. Once a normal wall, since the 1980′s it has been filled with John Lennon-inspired graffiti and pieces of lyrics from Beatles songs. In 1988, the wall was a source of irritation for the communist regime. Young Czechs would write complaints on the wall and this led to a clash between hundreds of students and security police on the Charles Bridge (mentioned above). Now, the wall symbolize love and peace.

In the midst of all this history are remarkable contemporary bronze statues sprinkled throughout parks and courtyards in the city. The clean, rounded lines contrast with the intricate tangle of vines, patterns and seemingly hundreds of visual layers carved into the historic buildings (even each door, window, and every other structural element). Some of the contemporary works are comments on modern life.

Modern bronze art in PragueEnglish author, poet, playwright, essayist and critic, D H Lawrence created works that represent the dehumanizing effects of modernity and industrialization. In Prague, sculptures with the same theme are placed next to a building that was built before the 1500′s. And this contrast works. One gives you a rest from the other. Let’s you appreciate the properties of all with out personal saturation or having to “choose” which art you want to experience in such a large city.

There are artistic treats and surprises around each turn in Prague. These surprises and their contrasting styles have re-opened my eyes to the design possibilities in all medium. The chaos vs. balance even translates to web and graphic design. Contrast can create visual drama and an experience clients cannot turn away from. Why not take the risk?

Stacy from MtnWebs watching rock climbing in PragueP.S. No rock climbing pictures of Stacy this trip—foot still broken. Greg climbed in the Czech Republic near Poland, though. I’ll have to wait the broken foot heals and stick with the incredible climbing near Hendersonville and Asheville.

Nashledanou (Good bye..for now)

Why WordPress CMS is the new Platform of Choice

I ran across a post on Squidoo by Mark at Pixelrage.net called WordPress CMS Using WP as a Website Builder. His blog has an incredible amount of valuable web info that will clarify the benefits of WordPress CMS vs. other options. Following are excerpts from a post of his. I condensed/edited it to fit my small business client’s interests…and, of course, I included a humorous video at the end, just because. So, here’s to you Mark.

Who would have known the most popular blogging platform would  become the best Content Management System (CMS)? WordPress CMS is quickly taking the place of cumbersome ineffective CMS.

A WordPress CMS Mission Statement

To replace my ineffective, sluggish, outdated, unreliable Content Management System with WordPress CMS.” But, why?

You may have a Content Management System like Joomla—which is great if you have to manage a LARGE site or need particular functionality. But I’ve discovered that most of my small business clients do not have oodles of time to learn how to be a developer, learn how to program or tweak code.

WordPress CMS web site designThe best solution is WordPress CMS. It’s NOT a blogging platform. It’s a Web 2.0 CMS. Here’s why—super stable & bug-free framework and admin panel made for “those less comfortable on the computer”— potential for extreme greatness!

WordPress CMS: It Has What You Want from a Content Management System!

Think about all of the things you want out of a CMS:

  • It works: It’s always nice to know that your website won’t unexpectedly disappear for no apparent reason.
  • Easy to use: It’s easy enough for the beginner, and robust enough for the hardcore website modifier. You don’t need an IT degree to use it!
  • Cost effective: WordPress CMS is open-source, with themes and plugins galore, to make your web site unique and stand-out among the crowd.
  • Quick Loading: WordPress is as clean as a whistle, in terms of its hard coding. Only the necessities are in its framework. You have a site that puts minimal strain on your server, no matter how big your site gets!
  • Search engine friendly: You get to choose how your URL’s look – name your categories and pages accordingly, and benefit as search engines reward you for doing so! Laugh as your competitors suffer with their CMS’s dynamic URL structure. Link your pages together with tags, and you have an advanced internal linking hierarchy in place.
  • Modern-day technology: Enjoy your out-of-the-box RSS feed capabilities and get your site integrated with Feedburner.com, so that your visitors can keep coming back for more, in style. Make things easier to find with built-in tags and categories capabilities.
  • It gets updated: Unlike other development teams that take months (or more than a year!) to update their software, WordPress is updated regularly. Bugs and vulnerabilities take extreme precedence and are patched up immediately.
  • Expandable [for the future]: WordPress isn’t going anywhere…except upward! It’s the most “safe” platform you can choose, as its developers are not a bunch of kids working in some basement only to disappear someday, but an actual, reputable company with funding behind it. The forums are going strong, and you can get WordPress help on virtually any message board for webmasters or WordPressTV!

See ya’ll next time!

My brother was killed by a drunk driver 1 year ago—No web resources in my post today.

Brett and Jake in Hendersonville

Brett and Jake at Skytop Apple Orchard, Hendersonville

Brett D. Johnson3/18/72-7/17/09

My brother was killed by a drunk driver 1 year ago today. No small business web resources or anything about websites or entrepreneurship in my blog post today, sorry. But I’d be greatly honored if you read my dedication to him…

This was the year of the firsts. It seems like there was a big first about every 3 months: the first Christmas without Brett, his birthday, Amy and his wedding anniversary. And then there are the small, daily firsts, like “Brett would really love the stars out tonight.” On every first, I was silent and listened  until something came to me that brought peace, soothing the confusion and pain.

Of course, the first anniversary of his death upset me the most and I’ve been crying for a month. I now realize God has been sending me quiet embraces—guiding me each time to a heartfelt solution.

Brett and I both loved nature and belonged outside, in the woods.

My favorite memory of us as children is sitting with our feet in the creek under the dogwood tree in our back yard. Filling up buckets of water, building dams with rocks, and catching salamanders under the shade of green leaves. He was a kind and gentle boy who became a kind and thoughtful man—he appreciated all of nature’s gifts.

Today I sent Brett a message in a bottle. Not in the ocean or a river—I placed it in the ground of a majestic place Greg and I love to hike and climb. Greg and I stacked stones on top like people at Mt. Everest do to honor their loved ones who have died. Other climbers (that I had never met) added stones and offered to place more in honor of Brett every time they hike there. Grief is universal.

Since the message is at the base of a granite mountain, Greg says it is now a 250 ft. monument to my brother. That really made me smile…classic Greg thought. In my message to Brett, I included a poem expressing raw sadness at the loss of a love. I guess I just want Brett to know he is missed and always will be so loved.

Funeral Blues by W. H. Auden (1907-1973)

Stop all the clocks, cut off the telephone.
Prevent the dog from barking with a juicy bone,
Silence the pianos and with muffled drum
Bring out the coffin, let the mourners come.

Let aeroplanes circle moaning overhead
Scribbling in the sky the message He is Dead,
Put crepe bows round the white necks of the public doves,
Let the traffic policeman wear black cotton gloves.

He was my North, my South, my East and West,
My working week and my Sunday rest
My noon, my midnight, my talk, my song;
I thought that love would last forever, I was wrong.

The stars are not wanted now; put out every one,
Pack up the moon and dismantle the sun.
Pour away the ocean and sweep up the wood;
For nothing now can ever come to any good.

Will we ever understand why he was killed? I don’t think so. But I do know he was my brother and I love him and that is forever. If you have gone through anything like this, my heart goes out to you, no matter who or where you are. If you drink and drive…stop. A good man has been killed and I lost my only sibling.

After all this has been said, I believe there will be the peace of his presence every time we add a new stone to our special place in the forest.

How Google’s Keyword Tool Can Point You Toward Profits by Entrepreneur.com

Image representing Google as depicted in Crunc...
Image via CrunchBase

How Google’s Keyword Tool Can Point You Toward Profits -  Entrepreneur.com.

Great article I wanted to pass along to give small business owners more information for their website search engine optimization —SEO.

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How not to be hated on Facebook

LONDON, ENGLAND - MARCH 25:  In this photo ill...

I’ve been blogging a little about social networking and the usefulness of integrating it with your web site. I ran across a great article by Claire Suddath of That Viral Thing on Time Entertainment about Facebook. You will laugh and probably go right to your Facebook profile to delete that quiz about your favorite breakfast cereals. The article refers to this video by yourtango.com posted on youtube:

Aside from making you smile, what does this really mean for your small business?

It means you need to pay attention to your business reputation on the web. It’s about reviews, recommendations and ratings. A NY Times Technology/Internet article called “Mining the Web for Feelings, Not Facts, by Alex Wright, explores the impact Twitter and other social media on perception and the collective consciousness. Computers and the web are obviously not just about data anymore. It’s all about translating data into perceptions and experiences. Then changing those perceptions and experiences back into data to create a web strategy. As a small business owner, you know your business better than anyone else. Do you know your business reputation? How can you steer the impression your customers or clients have of your small business with images and copy on your web site?

BTW, who was it that said “Perception is Reality”? According to Wikipedia, a man named George Berkeley. Now you know.

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